Irmu
Solution

Brand Monitoring

See how your brand shows up across social, reviews and AI assistants.

The problem

What gets in the way

Brand conversation now spans social platforms, review sites, forums and AI assistants — and the assistants are increasingly the first answer a customer sees.

The approach

How Irmu solves it

Irmu collects mentions across social and review platforms and queries AI assistants directly, so you can measure share of voice on human and machine surfaces at once.

Workflow

The pipeline, step by step

  1. 01

    Define the watchlist

    Brand terms, products, executives and competitors.

  2. 02

    Collect mentions

    Social platforms, forums and review sites on a schedule.

  3. 03

    Query the assistants

    Ask ChatGPT, Claude and Perplexity your category questions and log the answers.

  4. 04

    Measure and alert

    Sentiment, share of voice and alerting on negative spikes.

Example

A request from this pipeline

request.json
POST /api/extract
{
  "url": "https://www.reddit.com/search/?q=%22irmu%22",
  "prompt": "Extract each post with title, subreddit, score, sentiment and a one-line summary"
}
Get started

Try it on your own targets

The free plan is enough to run this workflow end to end on a handful of pages. If you want help sizing it for production volume, send us your target list and we'll go through it with you.

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