Irmu
Solution

SEO Monitoring

Track rankings, SERP features and competitor content at scale.

The problem

What gets in the way

Rank tracking tools give you a number without the context. You cannot see which features occupied the SERP, what the competing page actually said, or how the answer changed in AI assistants.

The approach

How Irmu solves it

Irmu collects the whole result page — organic positions, ads, People Also Ask, local packs, shopping units — plus the competing pages themselves, and now the answers AI assistants give for the same query.

Workflow

The pipeline, step by step

  1. 01

    Define keyword sets

    Group by intent, market and language.

  2. 02

    Collect SERPs

    Geo-accurate result pages including every SERP feature, on your schedule.

  3. 03

    Crawl the competition

    Fetch ranking pages and extract headings, word counts, schema and internal links.

  4. 04

    Watch AI answers

    Query ChatGPT, Perplexity and Claude for the same prompts and track brand mentions.

Example

A request from this pipeline

request.json
POST /api/extract
{
  "url": "https://www.google.com/search?q=best+web+scraping+api&gl=us",
  "prompt": "Extract organic results with position, title, url and any SERP feature blocks"
}
Get started

Try it on your own targets

The free plan is enough to run this workflow end to end on a handful of pages. If you want help sizing it for production volume, send us your target list and we'll go through it with you.

Talk to us →

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