Irmu
Solution

Lead Generation

Build enriched B2B lists from maps, directories and professional networks.

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The problem

What gets in the way

Buying lead lists means paying for stale records that half your competitors already emailed. Building them in-house means maintaining scrapers for a dozen sources that each block you differently, plus a normalization layer that nobody wants to own.

The approach

How Irmu solves it

Irmu turns lead sourcing into a single API surface. Pull business listings from Google Maps, company profiles from LinkedIn and Crunchbase, and review signals from Trustpilot and Yelp — then hand the raw pages to AI Extract with your CRM schema so records land already shaped for import.

Workflow

The pipeline, step by step

  1. 01

    Define the territory

    Query Google Maps by category and geography to enumerate every candidate business.

  2. 02

    Enrich each record

    Fan out to LinkedIn, Crunchbase and the company site for headcount, funding and tech signals.

  3. 03

    Structure with AI

    Run AI Extract with your CRM field schema so every record arrives normalized and validated.

  4. 04

    Score and sync

    Filter on confidence and freshness, then push to HubSpot, Salesforce or your warehouse via webhook.

Example

A request from this pipeline

request.json
POST /api/extract
{
  "url": "https://www.google.com/maps/search/dental+clinics+in+austin",
  "schema": {
    "business_name": "string",
    "phone": "string",
    "website": "string",
    "rating": "number",
    "review_count": "number",
    "address": "string"
  }
}
Get started

Try it on your own targets

The free plan is enough to run this workflow end to end on a handful of pages. If you want help sizing it for production volume, send us your target list and we'll go through it with you.

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Start building with Irmu today

1,000 free credits every month, no card required. Every API, every integration, one key.

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