Competitive Intelligence
Know what competitors ship, spend and say — before your next planning cycle.
What gets in the way
Competitive insight is scattered across changelogs, pricing pages, ad libraries, job posts and review sites. By the time someone compiles it manually, the interesting part already happened.
How Irmu solves it
Irmu monitors every competitor surface on a schedule and diffs the results, so your team gets a feed of actual changes instead of a folder of screenshots.
The pipeline, step by step
- 01
List the surfaces
Pricing, product, changelog, careers, ad library, review profiles.
- 02
Snapshot on a cadence
Screenshot API for visual diffs, Scraping API for text.
- 03
Diff and summarize
AI Extract turns raw diffs into a readable change summary.
- 04
Route to the team
Slack or email digest whenever something material moves.
A request from this pipeline
POST /api/extract
{
"url": "https://competitor.com/pricing",
"prompt": "List every plan with name, monthly price, included quota and notable limits"
}Try it on your own targets
The free plan is enough to run this workflow end to end on a handful of pages. If you want help sizing it for production volume, send us your target list and we'll go through it with you.
Talk to us →Integrations in this workflow
Other solutions
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Build enriched B2B lists from maps, directories and professional networks.
Market Research
Track categories, players and demand signals continuously instead of quarterly.
Price Monitoring
Watch competitor pricing and availability across every channel, hourly.
SEO Monitoring
Track rankings, SERP features and competitor content at scale.
AI Training Data
Collect, clean and structure web corpora for model training and RAG.
Travel Data
Rates, availability and reviews across OTAs and short-term rentals.
Start building with Irmu today
1,000 free credits every month, no card required. Every API, every integration, one key.